WORKS

Below are some work samples created throughout the last years. This page is filled with a bit of everything -- films, apps, robots, ads, spots and experiences. What’s missing however is a lot...journey maps, positioning & identity efforts, go-to-market plans, teeny product tweaks that changed everything, creative strategy and much much more. Enjoy surfing through what’s below and reach out if you want to discover more of my day-to-day efforts.

Impossible Foods

Impossible was an amazing partner that we were able to spend many months with developing every aspect of their brand and a playbook for their subsequent launch. To have a partner with such a strong passionate mission and complete trust in us was a real pleasure. After a lot of strategic deliverables, a meaninful identity and expressions, many assets and a thick marketing playbook they launched and launched and launched. I’m thrilled to see so many of the initial elements working hard today. And yes, it tastes like meat (go eat it...it’s soon everywhere). Thanks to Jordan Crane, Frank Lionetti, Jonny Shaw and Jordan Schenck for crushing it.

Chegg

We created seven short videos for Chegg that reached students on YouTube probably while they were frantically trying to find homework solutions (or should’ve been). Thanks to Valerie Middleton and Gentleman Scholar for making the shoot only take a day and for staying late to edit :)

New Music Weekly

We published 22 videos in 22 weeks to promote Rdio as the service to discover new music. The videos were created by artists and creators around the world with a simple brief of "new music creates new art." The vids started to change the conversation Rdio had with artists, musicians, labels and new fans. The videos mostly ran as YouTube pre-roll with a skip rate 20x below the average. Thanks to Terence Sullivan who EP'd this project and the shops and musicians who participated with us.

ANKI

How do you get on every ten year old boy's Christmas list? Well, we invited 11 of YouTube’s top gamers into an multi-month experience that generated 20 million views, 98 million minutes watched and ultimately a sold out toy before Christmas. The campaign elements included an influencer kit unboxing, product training and a live-crowd Battle Grand Prix event at Disney Studios. Talent included PewDiePie, StampyLonghead, Captain Sparklez and EvanTube. In addition to the YouTube influencers we created the Department of Robot Vehicles (with website, a personalized USPS mailed license! and a robot spokesbot), Comic-Con event and TV campaign. Thanks to Maker Studios, Unit9, producers Kristin Porter, Rob Sanborn and many more.

Nike Chalkbot

Chalkbot brought words of hope to the Tour de France and printed newly collected messages on the race road each day. Persons could send a message to Chalkbot through SMS, web banners, Twitter or WearYellow.com.  After printing a message Chalkbot took a picture of the printed text and sent it back to the person who wrote the text. When it broke down we fixed it and ate fromage sandwiches. It was an incredible, amazing, emotional, surprising experience with lots of stories.

LittleBits

Creating content for a company that celebrates creators (young and older) and for a medium that challenges us to resist the skip button is always a favorite of mine. If I’m ever feeling low I rewatch some of these, grab my LittleBits kit and start making.

GOFUNDME

Every second of every day something good is happening on GoFundMe.
While working with them I couldn’t help helping (because that’s what you should do if you can).

RDIO

Rdio was an amazing product and experience but it’s no more (sniff). I worked for many months within Rdio (for West) to make activations, media, website mods, product experiences and even a new embed player. The above items are just a pinch of the work.

Coraline

Coraline was the first feature film from Portland, Oregon, newcomer LAIKA Studios.

Our goal was to create fans of the film before it came out so we developed a fully integrated three-tiered strategy. Phase one was designed to activate online communities that have a reason to be passionate about this film in order to build a groundswell of support. Phase two was to create intrigue on a mass scale — introduce mysterious elements of the film that drive people to our website to learn more. Phase three created mass awareness for the film and its launch date.

The first Microsoft Store

I worked in a warehouse in Seattle with a small team from The Martin Agency to set and implement the visual guidelines for all Microsoft store interfaces for "store zero." This included tablets, netbooks, desktops, POS devices, Surface tables, Xbox and customization apps. The design and development work was spread across seven pre-selected vendors and our task was to make everything and everyone act and look like one before the first store launched.

Awesomecross

was a responsive course designed to test the performance and fun of the g-Force™ Sport COMP-2™ tire. The course reacted to the performance of the tire using built-in accelerometers and to each driver's mood using EEG devices attached within the helmet. Lighting on course and on the cars displayed g-forces in milliseconds over a created local network. Successive laps showed the driver their previous g-force on each light array as a thin red stroke and an iPad app within the car showed their current mood. In the hangar the next drivers saw a command center of tracking statistics and a 40 panel flip-dot display reacting to g-force and mood data. The event invited 25 select drivers from the Los Angeles area - each receiving a laser-etched tire as an invite (92" of art). This tire was then re-lasered after the event with the data from their Awesomecross experience.

As you can probably guess there's many many more details...all in all it was definitely exhausting and amazing.

Thanks & props to great clients, a great product and an amazing and ambitious team that included Eric Eisele, Brian Cooper, Valerie Battenfeld, Emily Taylor, Chris Peel, Todd Hippensteel, Cliff Sorah, Deep Local, Jason Bruges Studio, and Mondial.

The Girl Effect / Nike Foundation

The Girl Effect believes that adolescent girls in developing countries can precipitate unprecedented social and economic change. I was part of the original small team that created a powerfully simple website and a single captivating video that started to spread the word.

Munchery

We helped Munchery during a growth and expansion phase, launching Munchery in NYC, LA and growing their daily business in San Francisco. Activities included collaborator campaigns, digital performance/growth, identity, photography, product optimizations and street campaigns.

SONGSNAPS APP

Songsnaps is a feature that was integrated into several festival apps that encouraged attendees to take and "song tag" photos during the festival. The tagged images appeared in a feed viewable to the festival community and song samples played with each associated image. The integration was a perfect way for our client to enhance the music discovery experience at festivals without a tremendous effort, cost or footprint. Each festival included a custom image filter and for several events we were onsite printing the images taken that day.

TRACKDROP APP

An app that was concepted, architected, designed and developed...but never released ;(

With it you could use your Rdio account to leave songs anywhere in the world for people to find or be surprised with – sending your friends & loved ones private drops at their gym, work, or coffee shop. Influencers could curate subway stops, favorite places...bands could physically release exclusive albums...and more? maybe.

The Rdio List at SXSW

We rocked SXSW 2013 for Rdio with an app that released passes to dozens of daily shows. We also created a check-in/out system that freed up passes whenever a person left. Show's full? Want to skip the line? The Rdio List was the only way to get in.

The word got out fast and the average sellout time for our passes was under 1 second! Thanks to Deep Local and late SXSW nights of endless coding to make this happen.

PRELUDE

Prelude is a comprehensive fertility company with a focus on providing proactive fertility care. Founded by Martin Varsavsky in 2016, Prelude helps anyone have a heathy babies whenever they are ready.

In a few short months we helped create the identity, mark, website, media, industry booth and started reinventing the consumer journey. We continued to create additional collateral, event activations and assist with patient journey and in-clinic experiences.

PITCHFORK

For the 2013 Pitchfork Music Festival we created The Rdio Outpost. The outpost was an interactive resource where festival-goers could discover new music and grab some goods to make their music experience better. It was also really hot (but I loved every bit of it - especially the Low set). Thanks to Imprint Projects for the great booth build and support.

Honda

The idea behind the Drive Every Drop campaign was to get people to think about fuel used on journeys drop by drop rather than gallon by gallon.

Driveverydrop.com invited viewers to participate in a real road trip across Asia Oceania in a lineup of Honda vehicles powered by the i-VTEC engine. Users who joined the road trip virtually were able to ‘sponsor’ the journey and define the route by donating drops of fuel that power Honda’s trip through India, Malaysia and finally Australia. The road trip was documented in a series of short films hosted by Allan Wu It was developed in Sweden and I worked with W+K Tokyo on the experience...lots of fun translating ideas :)

OLD SPICE

Swaggerizeme.com allowed users to enhance their “swagger” by creating fake, flattering articles, blogs and Web sites about themselves. The application created entries on our fake blogs and we then bought adwords for the pages and name using Google's API. We crushed that API and caused quite a stir with the advertising vs. seach division at Google HQ for awhile.

SHAUN WHITE LEARNS TO DRIVE

We created a campaign to teach Shaun White how to drive (he crashed his first Lamborghini and couldn't drive stick) by taking him on a series of driving adventures. We developed a destination site for the content with game-like unlockables and personal creation tools. Also included were several interactive films like an "interactive thrill ride," and 360 experiences. In addition to the experience and online destination/content I worked on some rippin' TV spots too.

JAWBONE

ACS MORE BIRTHDAYS

American Cancer Society is "the official sponsor or more birthdays" and brought together artists and musicians to donate their talent and activity to inspire more people to take action in the fight against cancer. Visitors to the More Birthdays site were able to combine their favorite musician singing “Happy Birthday” in a greeting personalized for friends or family, along with limited-edition art, wrapping paper, and posters inspired by the work of the American Cancer Society.
Everyone joined in from Justin Bieber to Rihanna to Mike Perry to Jack Black.

Hey! Welcome.

ABOUT >
WORKS >

ABOUT

WORKS

Impossible Foods

Chegg

New Music Weekly

ANKI

Nike Chalkbot

LittleBits

GOFUNDME

RDIO

Coraline

The first Microsoft Store

Awesomecross

The Girl Effect / Nike Foundation

Munchery

SONGSNAPS APP

TRACKDROP APP

The Rdio List at SXSW

PRELUDE

PITCHFORK

Honda

OLD SPICE

SHAUN WHITE LEARNS TO DRIVE

JAWBONE

ACS MORE BIRTHDAYS

AWARD😴

CONTACT

Hey! Welcome.

ABOUT >WORKS >

ABOUT

WORKS

Impossible Foods

Chegg

New Music Weekly

ANKI

Nike Chalkbot

LittleBits

GOFUNDME

RDIO

Coraline

The first Microsoft Store

Awesomecross

The Girl Effect / Nike Foundation

Munchery

SONGSNAPS APP

TRACKDROP APP

The Rdio List at SXSW

PRELUDE

PITCHFORK

Honda

OLD SPICE

SHAUN WHITE LEARNS TO DRIVE

JAWBONE

ACS MORE BIRTHDAYS

AWARD😴

CONTACT

ABOUT >
WORKS >